Most agencies finish on launch day and disappear. We treat launch as the start of the relationship — because the website your team has to run for the next five years matters more than the one that ships in week ten.
gloWWWup is a B2B-leaning web design and development studio. We build websites for service businesses that need to convert two types of buyer at once — operators who want capability, and owners who want results. That makes TSPEC's dual-journey requirement our home turf.
We've been watching the MSP and structured-cabling space for a while. The pattern is consistent: fifty-year track records communicated through 2014-era web pages. The technical credibility is there. The web presence undersells it.
We are not the cheapest agency you'll evaluate. We're the one that builds a site you can actually maintain in-house, on a platform you own outright, with a team that picks up the phone after launch.
The pact
The hosting account. The domain. The plugin licenses. The CMS. The Google Analytics property. The Calendly account. Every credential goes into your password manager — not ours. If you ever fire us, the site keeps working.
Every recurring cost is disclosed up front, in dollars, paid by you directly to the vendor. We do not bundle hosting, plugins, or third-party tools into our retainer. See page three for the full list.
We build on WordPress + Gutenberg with a thoughtful, opinionated block library. Editing service copy, swapping a hero image, or publishing a blog post is point-and-click — no developer required. Two training sessions are included; we record both.
The 30-day post-launch window covers anything broken or missing. Beyond that, an optional retainer keeps us on call — but it's optional. Plenty of our clients ship and don't see us again until they want to. Both are fine.
Five phases. Clear gates between each. You sign off before we move forward — no design surprises and no scope creep. Each phase below is detailed further on the timeline page.
Discovery
Discovery is two weeks of structured listening. No design happens until both sides agree on what we're solving and for whom.
The first workshop maps the structured-cabling buyer (facilities, project managers, IT directors). The second maps the MSP buyer (business owners, IT directors, operations). Both produce a one-page persona with pain, trigger, and decision criteria — anchoring every page that follows.
Heuristic review, on-page SEO inventory, accessibility scan, content inventory, and a Lighthouse baseline. You receive the audit document — yours to keep, share with auditors, or hand to a future agency.
TSPEC has fifty-plus years of credibility, GSA pedigree, and named certifications (RCDD, BICSI). The new site needs to look like that company looks in person. We pull design cues from the existing wordmark, photography assets, and trust signals you already use in proposals — so the web presence catches up to the in-room presence.
The RFP states no new copywriting is required. Agreed. But we will restructure existing copy onto the new IA, fix obvious factual gaps (hours, cert numbers, GSA contract), and flag any sections we recommend retiring. You approve every cut. Nothing leaves the site silently.
Two formal rounds of feedback at wireframe and at design. A final polish pass after dev. Feedback runs through one named point of contact at TSPEC and is consolidated by your project manager — so the team isn't fielding contradictory edits.
Brand integration
The current TSPEC site reads younger than the company. There's strong copy about "making systems GO" and three excellent testimonials that should be doing more work. The wordmark is solid. The brand asset most under-used is the certified, GSA-credentialed authority TSPEC has earned over five decades.
The redesign translates that authority into design language: confident typography, deliberate use of whitespace, real project photography from your portfolio, and trust signals (RCDD, BICSI, GSA contract #GS-35F-0180M) treated as headline content rather than footer fine print. We won't reinvent your logo — we'll build a system that lets it lead.
The team you'll meet
No subcontracted offshore design teams. No bait-and-switch. The names below are the names you work with from kickoff through launch.
Founder, gloWWWup
Leads strategy, runs the weekly checkpoint, and is the single line of communication into your account. Twelve years building B2B service-business websites. Will personally answer your email.
Copy Editor, Marketing Lead
Owns the copy, the messaging, the dual-journey homepage concept, and the component library. Background in editorial and B2B SaaS. Edited copy for three of the dual-persona sites in our portfolio.
Project Manager
Leads the T-Spec Project, runs the weekly checkpoint, and is an additional line of communication into your account.