The strategic centerpiece of the RFP is a homepage that doesn't make the visitor guess. A facilities manager and a CFO arrive at tspec.com with completely different problems. The new site sends them down completely different paths within ten seconds.
3.1 · The dual-journey homepage
The homepage in order
Bold statement of TSPEC's 50-year credibility. Two prominent path buttons: "I need cabling" / "I need IT support." Subtle hover preview of the two journeys. Emergency-support phone number always visible.
GSA contract number, RCDD & BICSI badges, "since 1973," and three logos of named clients. Compresses to a marquee on mobile.
Side-by-side cards mirroring the dual-journey logic. Each links to its dedicated landing page and includes the journey-specific CTA inline.
Local presence, certified expertise, long-term partnerships. Each pillar pulls a real number: years in business, certifications held, GSA contract status.
One real cabling project (photography + brief case story) and one MSP testimonial in long form. Replaces the static carousel on the current site.
SLED-friendly section that surfaces GSA, K-12, and association credentials. Optimized for procurement-officer search behavior.
Latest three blog posts. CMS-managed by TSPEC staff post-launch. Anchors topic-cluster SEO for both service lines.
One closing CTA per journey, plus a sticky "Need help now?" helper that follows the visitor. Mobile-optimized — thumb-reach placement.
3.2 · Site map
3.3 · Technical deliverables
Optimized for desktop, tablet, and mobile. Real-device QA on 6+ device profiles — not just resized in DevTools.
Meta tags, OpenGraph, structured-data schema (LocalBusiness, Service, FAQ), XML sitemap, robots.txt, redirect map for tspec.com URLs.
Google Analytics 4 with conversion events for every form and Calendly booking. Google Search Console verified, sitemap submitted.
Calendly Standard wired into both service lines — separate event types for "Site Survey" and "IT Assessment." TSPEC owns the Calendly account.
Gravity Forms with conditional logic, spam protection, and routing into TSPEC's email + optional CRM. Submission archive lives in WordPress, exportable to CSV.
Page-speed target < 3s, image optimization, lazy-loading, Brotli/gzip, WP Rocket caching. SSL, malware scanning, weekly off-site backups.
Color contrast, semantic HTML, keyboard navigability, focus states, alt text, captioned video. Audited with axe + manual screen-reader pass before launch.
Bug fixes, content tweaks, training reinforcement. Anything we missed or you find — at no additional cost.
Two recorded CMS training sessions. Written admin guide. Site map, brand guidelines applied, and an editing handbook delivered as PDFs.
4.0 · Platform recommendation
The RFP is explicit: TSPEC has no marketing or web team, and the new site must be editable by non-marketers — no exceptions. We've evaluated the four common options: WordPress, Webflow, HubSpot CMS, and Squarespace.
The recommendation, on its merits and for your specific staffing situation, is WordPress with the native Gutenberg block editor on a custom-built theme. The reasoning is on the right.
Custom theme. No bloated page builder. Native block editor your team already half-knows from any other site they've ever touched.
Gutenberg's "what you see is what you get" matches any modern document editor. Real point-and-click.
Theme code, plugin licenses, hosting account — all in TSPEC's name. Zero lock-in to gloWWWup.
If you ever replace us, finding a competent WP developer is trivial. The talent pool is enormous.
Forms, booking, SEO, analytics — every required function has a mature, maintained plugin. We pick the right ones, not the most.
For the record
Beautiful for designers. Less intuitive for ops staff. CMS limits and per-seat pricing scale poorly. Lock-in is real — exporting is painful.
Excellent if TSPEC were running a marketing-automation playbook. You're not. The cost ($1,200+/mo) is wasted budget given your use case.
Easy editing, but the customizability ceiling is too low for a 23-page B2B site with two distinct product lines. Outgrows itself.
The right combination of editability, ownership, scale, and replaceability. Mature tooling. Predictable cost. Boring in the best way.