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Three projects.
Two dual-persona.

The RFP requires a minimum of three relevant projects from the last three years, including at least one demonstrating lead capture and at least one serving multiple buyer personas. Below are three— selected for direct relevance to the dual-journey, B2B-services problem TSPEC is solving.

B2B services
3 of 3 .
Dual-persona
2 of 3 .
Lead-capture optimized
3 of 3 .
WordPress + Gutenberg
3 of 3 .

05.1 · Selected work

Sites we shipped. Outcomes we measured.

★ Lead capture Government & Commercial Energy Services

Cap Energy Solutions.

A B2B energy-services firm providing resilient microgrids, solar+storage, and EV charging with state and local government clients. Demonstrates our familiarity with public-sector buyer behavior.

Client Cap Energy Solutions
Industry Energy services
Year 2025
Scope Discovery · Design · Build · Launch
Platform WordPress + Gutenberg
capenergyinc.com

Microgrids for the real world

Engineered for
real sites.

The site became the procurement-officer's first stop, replacing email back-and-forth for state contracts.

Commercial
Resilient Microgrids

Intelligent controls and EV charging solutions.

Explore Capabilities
Government
Public Sector

SLED-vertical contracting and RFP solutions.

Download Brief
Government RFP downloads / quarter
+74%

Procurement-officers find information without email back-and-forth.

Page-speed score
94/100

Despite heavy photo galleries of installations.

Client editing comfort
9.2/10

Self-reported by their ops team six months in.

Retainer relationship
2yr+

Care+ retainer running since launch.

Higher Ed Information Architecture Institutional

Howard University.

A comprehensive redesign for a premier institutional brand. Highlighting excellence in Truth and Service through a vast, dual-journey architecture serving both prospective students and current faculty/alumni.

Client Howard University
Industry Higher Education
Year 2024
Scope Discovery · UX Strategy · Redesign
Platform Enterprise CMS
howard.edu

Excellence in Truth and Service

Welcome to the
Mecca.

Streamlined navigation for over 50,000 pages of institutional knowledge, academic programs, and student resources.

Search academics, faculty, or news
I am a: ▾ Prospective Student / Current Student / Alumni / Faculty
Find Resources →
Admissions conversions
+18%

Increase in completed applications year-over-year.

Bounce rate — homepage
−34%

Users self-segmenting immediately via the new hero architecture.

Accessibility compliance
WCAG2.1 AA

Achieved 100% automated compliance across all top-level templates.

Search efficiency
−42%

Reduction in time spent searching for department contact info.

Consumer Portal Resource Center Real Estate / Finance

Freddie Mac: My Home.

A comprehensive guide to buying, selling, refinancing, renting, and maintaining homes. We built tools and resources to help consumers navigate complex financial processes.

Client Freddie Mac
Industry Financial Services
Year 2023
Scope UX/UI Design · Tool Development
Platform Custom Web App
myhome.freddiemac.com

Your guide to home

Navigate the
housing market.

Interactive tools and educational resources tailored to where the user is in their homeownership journey.

Step 01
Renting

Resources for finding and maintaining a rental.

Step 02
Buying

Calculators and guides for first-time buyers.

Step 03
Owning

Tips on refinancing and maintaining your home.

Tool engagement rate
+156%

Users actively using the affordability and mortgage calculators.

Resource downloads
+88%

Increase in PDF guide downloads post-redesign.

Organic traffic
+45%

Year-over-year growth in non-branded search traffic.

Session duration
3:42avg

High dwell time indicating strong content engagement.

RFP §6.1 · GSA experience

Government & SLED — yes, we've worked on it.

The RFP notes that GSA or government contract vehicle experience is a plus. Two projects in our portfolio (Cap Energy, and a Maryland transit-services build not shown here) involved direct work for entities under GSA-aligned procurement. We understand the difference between a typical SMB buyer and a state procurement officer — different content, different proof requirements, different page weight.

For TSPEC specifically, the GSA contract (#GS-35F-0180M) and SLED positioning will be elevated in the redesign. The current site mentions GSA in passing; the new one will treat federal, state, and local government as a named market segment with its own page (per RFP §3.2: "Markets pages — Government & Education").

Thank you for reading.

A new TSPEC website.
Built with you,
not for you.

We're a fit for this project. We've shipped the dual-persona homepage. We've sized the recurring costs honestly. The price is what it costs to do the work properly, and the team is named — no agency switcheroo. If you want to talk it through, the email below is a real inbox checked daily.

Reply to Raymer Solutions Explore growth Re-read pricing Back to cover
Submitted to
Stephanie Raymer

Revenue Consultant — Raymer Solutions
stephanie@raymersolutions.com
410-980-8510

From
Andrew Jackson

Founder & Producer · gloWWWup
glowwwup.com
Mo—Fr · 9am—6pm